Healthy West Orange Donor Recognition & Campus Branding
A capital campaign began the kick off for construction of a new campus in the Winter Garden area to meet the growing need of the community.
The campaign encompassed campus branding, a groundbreaking, grand opening, and donor recognition of different levels
I was the lead on the team in managing the branding and design elements for the new campus. A unique sub-brand under the Charter was created for the collaboration between UCP and West Orange Healthcare District. The sub-brand was applied to all campus collateral.
Variations of the Healthy West Orange Logo. Includes landscape, stacked, and emblem for versatile application.
Three hallway wings were each dedicated to a specific donor.
Carloop sign made of aluminum composite for exterior durability. Carloop was dedicated to the West Orange Healthcare District.
Healthy West Orange mascot is Westly, a character built out of the letters H W O. Part of integrating their branding with UCP was utilizing Westly as part of the campus messaging. He was included in custom cling designs for the interior lobby and other aspects of the campus interior.